The Challenge

CTC Communications, a growing agency in the medical communications space, had recently completed a brand new website to showcase their services and clients. They wanted to update their SEO practices, increase site performance and optimize their content to reach their target audience effectively.

The Process

Dapple Creative Co. conducted a comprehensive website audit to identify key areas for improvement. The approach included:

  • SEO Overhaul: We optimized metadata, improved keyword targeting, and updated H tags and alt text for images to enhance search visibility.

  • Technical Fixes: Addressed slow loading times by compressing images, fixing broken links, and improving mobile responsiveness.

  • Content Strategy: Refreshed existing content with high-ranking keywords, optimized blog structures, and added internal linking to improve user experience and dwell time and started posting helpful blogs regularly to grow readership.

  • Analytics & Monitoring: Implemented tracking tools to measure progress, providing actionable insights for continuous improvements.

“Dapple Creative’s blog strategy has been pivotal in boosting our SEO and consistently driving high value traffic to our site. Their collaborative approach and engaging content have significantly contributed to our brand’s visibility and overall growth.”

Andrew O’Reilly

CTC Communications

The Results

Within months of implementing these changes, CTC Communications saw significant improvements:

  • Increase in Organic Traffic: Higher keyword rankings drove more visitors to their site.
  • Improved Page Load Speed: Enhanced performance led to lower bounce rates.
  • Inbound Leads Growth: Optimized content and local SEO efforts attracted more qualified inquiries.
  • Higher Search Visibility: Several key pages ranked well on Google for industry-relevant search terms.

By refining their website’s structure and content strategy, Dapple Creative Co. positioned CTC Communications for long-term online success, turning their website into a powerful lead generation tool.

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