Timing can make all the difference when it comes to posting on social media. Even though most social media platforms are no longer time-based in that feeds aren’t shared in chronological order, posting when your followers are most active can make a big difference in reach and engagement.
While the times we’ve listed below are known industry-wide for being good windows to improve impressions and engagement, we also recommend that you use platform analytics and A/B testing to fine-tune timing based on your specific audience.
Here’s a quick guide to the best times to post on social media’s top platforms:
Best Times: Monday to Friday, 9am to 1pm
Mid-morning to early afternoon works best when people are on breaks or casually scrolling at work. This way, you’ll post will also have some organic engagement before people do their late night scroll.
Best Times: Tuesday to Thursday, 8am to 11am
Since it’s a professional network, weekdays during work hours, especially midweek, yield the most engagement.
Best Times: Tuesday and Thursday, 9am to 12pm
People tend to check Instagram during lunch breaks and just before starting their day.
X (formerly Twitter)
Best Times: Weekdays, 9am to 1pm
News breaks fast on this platform. Early to mid-morning posts tend to perform best, especially during major events.
TikTok
Best Times: Tuesday to Thursday, 6pm to 9pm
Evenings are ideal when users have time to engage with longer-form content and trends.
